After some discussion with Dan and Dave, we decided that our core target audience is urban drama fans. Our broader audience is mainly males but female’s as well aged 15-25. I want to collect some feedback from our target audience about our ideas to see if they will be effective and appeal to them. We can use this feedback to influence and improve our idea, ideally this will help us make the film more popular with that group of people.
To do this, we will create a questionnaire or survey to gather information about our audience and find out their interests, taste in music and what they would want from a short, urban drama film. This is very important as we only have 5-10 minutes for our film so it has to grab the attention of the viewer and we can achieve this by finding out more about our audience. From the age range, I can imagine that the majority of our audience will be on Facebook or other social networking sites, so we can use this to our advantage. As we know from the case studies, this is a really effective platform to reach an audience on.
Another way we can collect information is to use a focus group to explain our ideas to them and get some feedback. A focus group is good as it lets you interact with your audience face to face and allows discussion between the group and researchers. For this we will use some of our friends from school. From all of these this will help us to create a really effective film.
To do this, we will create a questionnaire or survey to gather information about our audience and find out their interests, taste in music and what they would want from a short, urban drama film. This is very important as we only have 5-10 minutes for our film so it has to grab the attention of the viewer and we can achieve this by finding out more about our audience. From the age range, I can imagine that the majority of our audience will be on Facebook or other social networking sites, so we can use this to our advantage. As we know from the case studies, this is a really effective platform to reach an audience on.
Another way we can collect information is to use a focus group to explain our ideas to them and get some feedback. A focus group is good as it lets you interact with your audience face to face and allows discussion between the group and researchers. For this we will use some of our friends from school. From all of these this will help us to create a really effective film.
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