Target Audience - Research

Every text needs a target audience to be aimed at. For our production, we need to know who our audience is and what the age will be, thier interests and opinions of what makes a good film to that audience. It would also be useful to know what other types of media they use and how they use it. To find out how it is done, we have looked at some case studies. Below is a case study about the target audience for the urban horror fantasy, 'Heartless'.

Case Study

For their audience research, they started by finding out their main audience, which were horror fans and their broader audience which was people aged 15-25. They used fan pages on Facebook to communicate with other fans of similar products, to engage with them and use them to create word going round about the film. They used polls on Facebook to ask potential audiences questions which could be used to structure advertising. Another case study we looked at was for the target audience of...

'The Girl with the Dragon Tattoo'.

Case Study 2

The Girl with the Dragon Tattoo was suitable for a digital campaign because its fans were already grouped together online because of the books before the film was realised so eligable fans where already about, they did this through sites such as Facebook, blogs and fan sites. They found their primary target audience was females aged over 20, They again found that Facebook was the best way to target and approach their audience as it allowed them to group the audience together through age, gender, interests etc.

This gives Dan, Dave and I a clear view on how to start our publisising for our film.