Target Audience

Dan, Dave and I discussed our target audience. Who we were aiming our film at and who we wanted to relate to it, we decided our genre already so with it being an urban drama, we decided that we would have a bigger hit with a younger age group. We chose to have our age range to be 15 - 25 years old. After researching similar products, we also decided on the colour treatment of our film and some crucial story line events. Viewing other similar products really gave us an edge and a better understanding on what we were going to achieve.